PRODUCT MARKETINGGot an awesome product that needs some more love to be loved? If you're in enterprise software, you've come to the right place. I'm a product marketer with international experience from startups and enterprises in France, Norway, Finland, Australia, and the Netherlands.
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<img src="/icons/circle-three-eighths_blue.svg" alt="/icons/circle-three-eighths_blue.svg" width="40px" /> 1. DEFINE
First, let’s define the big change in the world and your product's role in it. Working at startups has taught me how to interpret the ever-changing market and see how new products or features align with emerging trends, customer needs, and the competitive landscape. This enables me to develop product marketing strategies that not only endure but also capitalize on change.
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<img src="/icons/circle-five-eighths_blue.svg" alt="/icons/circle-five-eighths_blue.svg" width="40px" /> 2. UPLIFT
Next, it's all about engaging through stories that uplift the perception of what your product solves. Someone once said, “We don't need better cameras, but better photographers,” and my work is guided by this. I translate product features into user benefits and tailor these narratives to every touchpoint on a buyer's journey. This ensures that the value comes across, regardless of what shape or form my tactics adopt.
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<img src="/icons/circle-alternate_blue.svg" alt="/icons/circle-alternate_blue.svg" width="40px" /> 3. CULTIVATE
Once the product hits the market, I cultivate the momentum to meet and exceed expectations. Collaborating across product, marketing, sales, and customer success, I help users become champions who advocate the product on your behalf.
Behind every product lies a foundation of untold stories waiting to captivate the world. As a product marketer, I define these narratives to uplift and cultivate strategic value.
With over seven years in B2B SaaS I've experienced a wide range of SaaS domains: